If you want your Twitter posts to be seen, you need to share even when you’re not there. The best way to do this is to use a scheduling tool.
I’m not advocating only using scheduled content. The best thing about social media is being social and engaging in discussion and debate.
Real-time conversations and engagement are what makes social media so brilliant. However, it’s not possible to be online all the time so scheduling content allows you to keep your Twitter feed active.
5 free Twitter scheduling tools
Hootsuite free version: Probably the best known social media scheduling tool, Hootsuite shortens links, saves drafts, and schedules various social updates from a web-based dashboard. The analytics are pretty great too!
At first the dashboard looks intimidating, but once you’ve learned to navigate your way around, you’ll find that Hootsuite offers great functions that aren’t available in other scheduling tools.
Hootsuite also gives users the opportunity to schedule, share and reply all from within one service, so feeds can be configured within the dashboard to view your Twitter home feed, mentions and also specific hashtags for example.
TweetDeck: A powerful Twitter tool that must be downloaded to your computer, this app features customisable feeds, powerful filters, and notification alerts as well as tweet scheduling.
Buffer: free version: In addition to scheduling your tweets, Buffer uses data to help you select the best time to tweet. It can choose the time for you or you can specify.
Buffer allows scheduling for Twitter, Facebook, LinkedIn, Google+ and App.net with the option of adding posts to a queue or choosing a precise date and time.
As well as scheduling, Buffer provides analytics in which posts can be filtered so you can view your most and least popular for a range of different post types.
Social Oomph: free version: This app schedules tweets, tracks keywords and mentions on Twitter, and sends the tracking data to your email inbox.
TWITTIMER: Twittimer is a scheduling service designed for Twitter but has recently added functionality for Facebook and LinkedIn too.
A basic account is free.
Twittimer is easy to use with a very visual interface that allows you to schedule posts with images for a precise time or day, edit or delete your scheduled posts, and view 60 days of archives including stats for Twitter.
The scheduled feed is large and bright which makes it easy to see what is being posted when, and is particularly helpful for campaigns that thrive on images.
This service also integrates with Bit.ly so you can automatically shorten links and view analytics with a Bit.ly account.
Gremln: This platform’s Tweet Calendar and RSS integration makes scheduling really easy. Gremln also offers various paid social media scheduling plans.
Useful posts for comms teams:
If you’d like to create some infographics or images with text check out this blog post 5 free websites to create infographics
If your stock photo library is a little bare here’s 5 free sites for stock images
Looking to create more videos then check out these 5 video editing apps for mobile and if you’d like some expert training check out my thoughts on bringing videos back in house with comms2point0 training
Keep track of your stories featured in the media with these 5 free media monitoring alerts
If you’re not sure how much time your team spends on tasks then these 5 free time tracking tools will come in very handy
Are there any other great tools that you’re using that could be added to this list? Let me know in the comments below.
You can also find me on Twitter @rachael_stray
Or follow my Facebook page https://www.facebook.com/rachaelstrayblog/
You can see my random pictures on Instagram https://www.instagram.com/rachys2011/
And see what I’m pinning on Pinterest https://www.pinterest.co.uk/rachaelstray/