I think this is an absolutely cracking list for all the PR and comms teams out there.
The best day to plant a tree was 20 years ago. The second best day is today. It’s the same for you and your team.
The skills you need to communicate have been changing. A few years back I blogged a list of skills that every team needed. This started as a list of 40 skills. No more. This is now 55. But do you want to know the good news? I don’t think everyone needs all of them. But your team’s strength should be drawn from different areas.
I’ve divided this into nine areas. Everyone should get the strategic. Everyone needs the core skills.
- Be clear about your organisation’s priorities. Its priorities are the comms team’s priorities.
- Report up weekly on . List what you are doing against the heading of your priorities. Otherwise you are just making noise.
- Be able to look finance in the eye.
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