Facebook Live is growing in popularity with millions of users live streaming around the world.
It’s a fantastic way to include people in an event such as an award’s ceremony, an opening or even a meeting when they can’t be there in person.
It also provides openness and transparency which is great if you’re going through a tricky time and allows people to feel involved.
Here’s 12 steps to take to do Facebook Live from a mobile.
To get started, open up the Facebook app on your mobile or tablet.
Step 1: Get prepared.
I recommend having your device fully charged as going live zaps your battery and if possible be connected to wi-fi as it uses a lot of mobile data.
If you can test the wi-fi or network to make sure the connection is strong to support your broadcast beforehand do it.
It’s worth posting on your website and other social media accounts a link to your Facebook page to say that you’re going live and what time to encourage people to get involved. You can schedule this in advance on Twitter using one of 5 free Twitter scheduling tools.
To save your arms from getting tired pop your mobile or tablet into a holder like a tri-pod so you don’t get wobbly footage.
Step 2: Set up your camera view.
Before you click “Go Live,” check your camera’s pointing in the direction you want it to.
The background of your setup screen will show you what your camera sees so be sure to check this.
If you want to change the camera view to selfie or vice versa, just click the rotating arrows icon in the upper right-hand corner of your screen.
Try to make sure the view isn’t restricted and pick a good vantage point.
Step 3: Going Live.
Go to the News Feed, and tap the “Live” option.
Step 4: Open access to camera and microphone.
When prompted give Facebook access to your camera and microphone. Don’t worry this annoying prompt stops after the first time you use it.
Step 5: Choose your privacy setting.
If you’re posting for work purposes you’ll probably want to make it public so everyone can view it.
If you’re posting as yourself in a personal capacity, you might want to reserve your broadcast for friends.
If you’re new to Facebook Live and want to test it out first, or want to see what something will look like, you can switch the privacy setting to “Only Me.” To do this You click “More” and scroll all the way to the bottom to “Only Me”.
Step 6: Write a good description.
Give your broadcast a description.
This will show up on people’s News Feeds like a status update above the video.
To get people to tune in to your broadcast, use an attention-grabbing headline and help them understand what your broadcast is about.
Step 7: Tag friends, choose your location, or add an activity.
Tap the icons at the bottom of your screen to tag people who are in the Facebook Live video, add the location from where you’re filming, or share what you’re doing in the broadcast.
These little touches can add more personalisation to your video, increase the chance of people coming across it and make people actually want to watch.
Step 8: Click the blue “Go Live” button to start broadcasting.
Once you click it, Facebook will give you a countdown – “3, 2, 1 …” – and then you’ll be live.
As soon as you start streaming, your live video will appear in your News Feed — and others’ News Feeds – just like any other post.
Your broadcast can be up to 90 minutes long.
The longer you broadcast the more people will be likely watch and remember Facebook will push out that you are live with notifications to your friends and those who follow you.
Remember to use another device when you’re going live to advertise your broadcast on your website and other social media accounts with a link so they can also watch.
Step 9: Interact with viewers and commenters.
To keep your viewers engaged, encourage them to interact with your live video because this will help your ranking in others’ News Feeds.
You can do this by speaking directly to them in your video and, if you want, by having someone else respond to comments from another device such a a laptop or other mobile phone.
While you’re broadcasting, you’ll see the time elapsed on the top left along with the number of viewers watching, and comments will appear live on the bottom of your feed.
Like Twitter comments will appear in reverse chronological order, so keep in mind that the earlier ones may be farther down.
Step 10: Click “Finish” to end the broadcast.
When you’re read to end the live broadcast just click “Finish”. Once you do this, the video will stay on your Timeline or Page like any other video post.
Step 11: Post your reply and save the video to your camera roll.
Once you finish your broadcast, if you post it this will enable others to view your video once you’ve stopped broadcasting. Then, tap the download button to save the video to your camera roll so you have a copy of the original for safekeeping.
Step 12: Breathe a sigh of relief – you’re done.
You can always go back to the post on your Timeline or Page and edit the description, change the privacy settings, or delete the video, just like you would any other post.
I also think Facebook Live is great for doing reactive interviews in live situations too for crisis communications. It’s a quick way to get your key messages out there.
If you’re in the middle of a crisis are you keeping in touch with your team via a WhatsApp group? If you’re not then you should be WhatsApp groups – what are you waiting for?
Useful posts for comms teams:
If you’d like to create some infographics or images with text check out this blog post 5 free websites to create infographics
If your stock photo library is a little bare here’s 5 free sites for stock images
Looking to create more videos then check out these 5 video editing apps for mobile and if you’d like some expert training check out my thoughts on bringing videos back in house with comms2point0 training
Make sure your Twitter feed is ticking over with these 5 free Twitter scheduling tools
Keep track of your stories featured in the media with these 5 free media monitoring alerts
If you’re not sure how much time your team spends on tasks then these 5 free time tracking tools will come in very handy
If you have any other tips for Facebook Live let me know in the comments below.
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