Creating videos has never been more in demand. It doesn't have to be a complicated process with lots of expensive equipment you can create brilliant videos using your mobile phone.
This week I had the pleasure of visiting Westminster for the launch event of a very worthy campaign.
Video is king there's no denying it. Big brands have been using video within their marketing strategy fantastically well across their numerous channels with hefty price tags.
Making the move from journalism to the 'dark side' of PR wasn't something I did lightly. Since I was a little girl watching Look North, reading the Chronicle and even interviewing my grandad for a school project, I wanted to be a journalist.
It’s impossible to monitor everything when there is so much happening online but fortunately, there are some web monitoring tools that can help you keep updated with mentions of your brand.
I've recently joined the fight against fuel poverty. Millions of households are struggling to keep their home warm, damp and mould-free with rising fuel costs.
Storify is an amazing tool for curating content from social media such as Twitter, Facebook, YouTube, Flickr and Instagram. It's a useful way to look back at an event or specific chat that you can then share with others.