Creating videos has never been more in demand. It doesn't have to be a complicated process with lots of expensive equipment you can create brilliant videos using your mobile phone.
Video is king there's no denying it. Big brands have been using video within their marketing strategy fantastically well across their numerous channels with hefty price tags.
This week I'm celebrating my 29th birthday - my last year in my twenties. For a while now I've kept a mental list of things I'd like to try to tick off before I reach the 30 milestone.
Making the move from journalism to the 'dark side' of PR wasn't something I did lightly. Since I was a little girl watching Look North, reading the Chronicle and even interviewing my grandad for a school project, I wanted to be a journalist.
It’s impossible to monitor everything when there is so much happening online but fortunately, there are some web monitoring tools that can help you keep updated with mentions of your brand.
Storify is an amazing tool for curating content from social media such as Twitter, Facebook, YouTube, Flickr and Instagram. It's a useful way to look back at an event or specific chat that you can then share with others.
In-house photo libraries are rarely kept up to date or full of high quality images to accompany your press release, newsletter or other communications content.