After a recent trip to Ikea I've fallen back in love with the Swedish furniture company but decided you need a game plan before you go with your other half.
This week I had the pleasure of visiting Westminster for the launch event of a very worthy campaign.
Video is king there's no denying it. Big brands have been using video within their marketing strategy fantastically well across their numerous channels with hefty price tags.
This week I'm celebrating my 29th birthday - my last year in my twenties. For a while now I've kept a mental list of things I'd like to try to tick off before I reach the 30 milestone.
Making the move from journalism to the 'dark side' of PR wasn't something I did lightly. Since I was a little girl watching Look North, reading the Chronicle and even interviewing my grandad for a school project, I wanted to be a journalist.
It’s impossible to monitor everything when there is so much happening online but fortunately, there are some web monitoring tools that can help you keep updated with mentions of your brand.
I've recently joined the fight against fuel poverty. Millions of households are struggling to keep their home warm, damp and mould-free with rising fuel costs.